Puma x Usain Bolt
Puma For The Game was a live 5v5 All-Stars football match held at Mukesh Mills, Mumbai in October 2025, bringing together Usain Bolt alongside players from Mumbai City FC and Bengaluru FC. I was responsible for the full broadcast graphics package for the event, covering everything from scoreboard and gameplay animations to team, half time, full time, and Usain Bolt entry sequences, all built within Puma's branding.
The event required every possible score combination to be ready as a rendered animation before the match began. With a tight turnaround, I built a custom script for After Effects that would read score values directly from an Excel sheet, update them inside the animation, and render each variation automatically one after the other. Running the script produced 121 unique score combination animations without any manual intervention, turning what would have been an impossibly repetitive task into a single automated pipeline.
Client
Agency
Scope
Tools
Year
Collaborators
Puma
Gently Altered
Motion Graphics, Animation
After Effects
2025
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