Gently Altered Rebrand

In 2024 Gently Altered underwent a full brand identity refresh. I was responsible for producing two films to mark the occasion — an identity reveal and a What We Do video communicating the agency's services. The identity reveal takes a motion-led approach to unveiling the new brand, inspired by Buck's 2020 rebrand film. The What We Do video follows the same visual language with an original approach, breaking down the agency's offering through clean animated sequences.